Jennifer Sokolowsky



I help companies such as Microsoft and Amazon create dynamic marketing content that resonates with the right people. I specialize in crafting content that is clear, credible, and offers customers authentic value, drawing on years of experience in journalism and marketing. You can reach me at jennifer@jensoko.com.



    <
    >

Technology content

Palo Alto Networks | case study •

Banking on a More Secure Future with Prisma SASE

A bank with more than 200 locations across the Southeast and Mid-Atlantic U.S. wasn’t getting the network performance and robust security it needed especially as it scaled its business through a series of mergers and acquisitions. The bank worked with Palo Alto Networks to replace legacy infrastructure with modern solutions to help the business remain a financial partner of choice and protect its users and assets.
Microsoft | case study •

Infosys helps customers gain competitive advantage with Azure AI

Infosys created a transformative solution to help a leading global food and beverage company determine competitor product recipes, a key part of competitive intelligence. Traditionally, the customer relied on food labs to determine the makeup of competitor products, an expensive and time-consuming process. Using Azure ML, Infosys developed ML models that automatically reverse-engineer product formulations using publicly available information, such as nutrition data and labels.
Amazon Web Services | blog post •

The Autonomous Journey: How CPG Firms Can Transform Supply Chain Demand Planning

Demand disruption has been a huge challenge for consumer packaged goods (CPG) supply chain management in 2020, and it will continue to be a big issue going forward. As we discussed in an earlier blog post, one part of solving supply-chain demand disruption is to improve planning. Sophisticated forecasts and demand sensing, powered by machine learning (ML), are key for making planning more accurate and efficient. Order allocation, which is critical for optimizing operations and maximizing revenue, is even more important for responding to demand volatility.
Microsoft | blog post •

Azure Arc helps companies get a handle on hybrid IT management

Last year, Microsoft enabled customers to simplify hybrid management with Azure Arc, a bridge to help companies run Azure services across environments and clouds, while maintaining consistent management and security. Businesses that have adopted Azure Arc have realized real-life advantages in development, deployment and ongoing management that are helping organizations focus on their core missions.
Amazon Web Services | blog post •

Data-driven Demand Planning: Managing Disruption in CPG with ML and Demand Sensing

Even in normal times, demand volatility is a constant challenge for consumer packaged goods (CPG) supply chain management. But these are not normal times. The COVID-19 pandemic has upped the ante, completely disrupting supply chain planning. Supply chain teams that are struggling to keep up can attest to the fact that sophisticated tools are needed to get supply chains back on track in the new normal. Advanced machine learning (ML) tools can work alongside existing systems to help ease the burden of creating operational forecasts in a volatile business environment.
MyLodgeTax •

Software help for managing your Airbnb

Managing a successful short-term rental requires hosts to wear many hats — entrepreneur, concierge, accountant, tax expert, reservations agent, staff manager, designer, web master, and more. It’s a lot to take on, especially for short-term rental hosts with busy bookings or more than one property. Luckily, busy hosts can get technological help with many of the tasks associated with running a short-term rental. Here are some features to look for when considering short-term rental software.
Load More Articles