Amazon Web Services
24th June 2021
The Autonomous Journey: How CPG Firms Can Transform Supply Chain Demand Planning
Demand disruption has been a huge challenge for consumer packaged goods (CPG) supply chain management in 2020, and it will continue to be a big issue going forward.
As we discussed in an earlier blog post, one part of solving supply-chain demand disruption is to improve planning. Sophisticated forecasts and demand sensing, powered by machine learning (ML), are key for making planning more accurate and efficient. Order allocation, which is critical for optimizing operations and maximizing revenue, is even more important for responding to demand volatility.